⚡ FOUNDING-MEMBER PRICING: Get the High Performer Hiring Toolbox for $17 until SEPTEMBER 21ST. After that it's $97.
Turn the Job Description You Already Have Into a Job Ad That Gets High Performers Applying to Your Building Supply or Construction Company
(The kind who show up early, surprise you with their work ethic, and finally give you the freedom you've been working for)
Watch the Job Ad Magnetizer Write a Job Ad in Minutes
(This is the AI Job Ad Builder inside the High Performer Hiring Toolbox)
Upload your job description. About 10 minutes later the Job Ad Magnetizer hands you a posting that sells your company and your opportunity better than anything you've written before. Paste it into Indeed and you can have better applicants in your inbox before you close up tonight.
You Sponsored the Posting on Indeed and Got a Pile of Applicants You'd Never Let Near a Customer
A yard guy quits. An outside sales rep jumps to the competitor across town. Now you're covering the counter, riding along on deliveries, and trying to hire in the twenty minutes you have between everything else.
So you post the job and sponsor it. What comes back is people who can't pass a background check, don't show up for the interview, or want ten dollars an hour more than the role pays with half the experience.
Meanwhile the person you actually want already has a job. He's not refreshing Indeed at his desk. He scrolled past your posting on his phone at 9pm, saw a list of duties and requirements that read like an insurance form, and kept scrolling.
Good people exist in your market. Your posting just gave them no reason to stop.
A Job Description Tells People What the Job Is. A Job Ad Makes the Right Person Want It.
Rikka has spent 20 years watching what makes a top performer pick up the phone, and it's almost never the duties list. It's a company overview that actually sells the company. It's a title people search for. It's dropping the three requirements that scare off the great candidate who'd be running your department in a year.
She built the Job Ad Magnetizer framework to do that for you. You give it what you already know about the role, and it writes the ad the way a $25,000 recruiter would write it. The tool handles the writing so you can get back to running the business.
| How You've Been Doing It | How the Magnetizer Does It |
|---|---|
| You copy last year's job description and change the date. | You upload it, answer a few questions, and it's done. |
| The title is something only HR would search for. | The title is keyword-searchable so the right people find it. |
| You list 14 requirements and 6 of them are optional. | Requirements that filter out the wrong people and keep the right ones. |
| It says "competitive pay and benefits" and nothing else about why anyone would work for you. | A company overview that tells AND sells. |
| It attracts whoever happens to be unemployed this week. | It pulls the employed high performer who's quietly looking. |
| It eats an afternoon you don't have. | It takes about 10 minutes. |
From Job Description to Posted Ad in About 10 Minutes
Upload what you have
Drop in your existing job description. Don't have one? Answer a few quick questions instead. Either way it asks you things you already know the answers to.
The Magnetizer writes the ad
It turns your answers into a posting built on Rikka's framework, with a searchable title, a company overview that sells, and requirements that attract instead of repel. Tweak anything you like in a minute or two.
Paste it and post it
Copy it straight into Indeed, LinkedIn, or your careers page. Better-fit applicants often start showing up the same day.
No AI experience needed. If you can fill out a form, you can use this.
The High Performer Hiring Toolbox
Everything you need to write, publish, and get results from a job ad that actually attracts high performers, built around the Job Ad Magnetizer.
The Job Ad Magnetizer (AI Job Ad Builder)
Upload your job description or answer a few quick questions, and it writes your posting for you with Rikka's framework baked in. The whole thing takes minutes.
➤ Asks the questions you already know the answers to
➤ Writes keyword-searchable titles the right people find
➤ Paste straight into Indeed, LinkedIn, or your careers page
The Method Guide + Video Training
The messaging shifts behind postings that attract better-fit candidates, so you understand why the Magnetizer writes what it writes.
➤ The WHO vs. the WHAT, so you hire for intangibles and not just years
➤ A company overview that tells AND sells
➤ The requirements to drop because they scare off great candidates
The Job Ad Cheat Sheet
Best practices and quick reminders at your fingertips, so you apply what you learn without overthinking every detail.
➤ Words to use and words to avoid in your posting
➤ Keep it next to you every time you have a role to fill
Example Job Ads That Convert + 3 Bonuses
See what stronger messaging looks like in practice, plus the bonus stack that gets your ad seen and your hire made.
➤ Bonus: More Eyes = More Applies, so your ad gets in front of more of the right people
➤ Bonus: The Ultimate Hiring Checklist, so nothing falls through the cracks between applicant and start date
➤ Bonus: The Post Your Job Ad Guide, so you publish with confidence
This Is Built for You If
✔ You run or manage a lumberyard, building supply dealer, construction company, or trade business and you have a role open right now or coming in the next 90 days.
✔ You already sponsor postings on Indeed or ZipRecruiter and you're tired of paying for applicants you'd never hire.
✔ You've paid a recruiter before, or thought about it, and choked on the fee.
✔ You'd rather spend $17 and ten minutes than another month short-staffed.
✔ You want a tool you can hand to your office manager and trust the result.
Please Skip This If
✘ You're not hiring anyone this year.
✘ You want a free template to fill in the blanks. This writes the ad for you and it costs $17.
✘ You want someone to do the whole search for you. That's Rikka's direct recruiting service and it starts at $25,000.
✘ You're fine with the applicants you're getting now.
These Aren't Outliers. They're Repeatable.
"By implementing a lot of the strategies that you have taught us, we have managed to hire 16 new employees in the last two weeks. That is insane for us and it literally could not come at a better time."
Jen Mahaffy
Medallion Industries
"For a recent opening, we first turned to our usual recruiting methods of ads in the paper and through Indeed. But when few enticing prospects turned up, we knew we had to try something different. Rikka's eyes helped our team learn more effective ways of remaining an attractive company to qualified candidates."
Mike Lezzer
Lezzer Lumber
"Rikka is my go-to for rock-solid recruiting, interviewing, hiring, and coaching advice. The depth of her knowledge and experience is second to none. Unlike many recruiters, she is always willing to share her little-known tips, techniques, and tricks to help anyone hire better AND smarter."
Thea Dudley
Leading LBM Credit Expert
Hear It From Jen: 16 Hires in Two Weeks
"We have managed to hire 16 new employees in the last two weeks. That is insane for us and it literally could not come at a better time."
Jen Mahaffy • Medallion Industries
LET'S PUT THIS IN PERSPECTIVE
What Companies Happily Pay Rikka
When companies hire Rikka directly to recruit for them, her minimum fee is $25,000 per search. Her average: $33,000. Her highest single placement fee to date: $78,000.
When you're paying fees like hers, you don't hire someone who checks 7 of 10 boxes. You hire the person who checks all 10 and puts a bow on 3 of them.
You get the exact same brain, the exact same frameworks, and the exact same job seeker psychology that commands those fees. For $17.
30-Day Better Applicants Guarantee
Use the Magnetizer for your next opening and put the posting to work.
If you're not seeing better applicants within your first 30 days, email me and I'll refund every penny. No forms, no questions asked, no attitude.
If this doesn't get you better applicants, I don't want your $17.
Get the Toolbox For Only $17
One-time payment. Lifetime access.
LIMITED TIME - ENDS SEPTEMBER 21ST!
The Job Ad Magnetizer AI Builder ($97 value)
Method Guide + Video Training ($47 value)
The Job Ad Cheat Sheet + Example Ads That Convert ($53 value)
Bonus: More Eyes = More Applies
Bonus: The Ultimate Hiring Checklist
Bonus: The Post Your Job Ad Guide
Total Value: $197
Your Cost Today: $17
WHO BUILT THIS
Meet Rikka Brandon
Rikka started her first recruiting firm at 26 with no training, no mentor, and no playbook. She figured it out, and she's been figuring it out for more than 20 years since.
Her clients have included Pepsi, Taco Bell, Pulte Homes, Verizon Wireless, and Johnson & Johnson. Her work has been featured in Fast Company and US News & World Report. Her minimum recruiting fee is $25,000 per search. Her average: $33,000.
Her special sauce? Getting more qualified candidates.
She understands job seeker psychology. She knows why the best people aren't applying to your boring job posting. And she knows how to fix it.
She calls herself a "woo-woo capitalist." Intuition has made her a lot of money and she's not dumb enough to argue with it.
"You have an attorney for your legal problems. You have an accountant for your books. But nobody's helping you with the thing that makes or breaks your business, your people. That's what I'm here for."
Questions I Get Asked a Lot
Your Next Opening Is Coming Whether You're Ready or Not
Ten minutes and $17 means the next time someone puts in their notice, you'll have a job ad that pulls high performers before your competitor even posts theirs.
YES! I WANT THE HIGH PERFORMER HIRING TOOLBOX FOR $17$17 today, $97 after SEPTEMBER 21ST. 30-Day Better Applicants Guarantee.
